When the two words of “Bruce Automotive” made their appearance, the entire audience was taken aback by their unique presence. It reminded many of a famous line from a great figure, “Today, with the reins in our hands, when will we tame the mighty dragon?”
Though it was posed as a question, it exuded an unwavering sense of confidence.
The media reporters, familiar with both the poetic line and the untimely death of Bruce, the second Young Master of the Wade family, suddenly had a realization. The joint venture between the Evans and Wade families to create an automobile brand was actually a tribute to the late Bruce. No wonder these two families chose to collaborate after twenty years.
In that moment, Marcus paused on stage and sighed, “The name ‘Bruce’ of Bruce Automotive is derived from the name of my late brother-in-law, Bruce Wade. We chose this name to honor his memory and hope that Bruce Automotive can embody his spirit of perseverance and reaching new heights. The Evans and Wade families are fully committed to building Bruce Automotive into a globally renowned brand. We also strive to live up to his name and expectations.”
As Marcus spoke, tears welled up in the corners of Charlie’s eyes. When no one was looking, favonovel.com discreetly wiped away his tears with his sleeve.
***
At the same time, in Putuo Mountain, Lily watched the live broadcast of the press conference, tears streaming down favonovel.com face.
She never expected that the automobile brand formed through the collaboration between favonovel.com family and favonovel.com husband’s family would be named after favonovel.com deceased husband.
Unable to contain favonovel.com emotions any longer, tears silently flowed down favonovel.com cheeks as favonovel.com gazed at the fluttering red reins.
Sister Turk, witnessing Lily’s anguish, felt a pang of sympathy. She quickly handed favonovel.com a tissue and offered words of comfort, “Madam, you should find solace in this. From my perspective, the collaboration between the Evans and Wade families is unparalleled. There is no other name that can rival Bruce Wade. His spirit in heaven will surely be delighted!”
Lily took the tissue and gently wiped away favonovel.com tears. She spoke softly, “You’re right, Sister Turk. I can’t think of a more fitting name than this. Bruce Automotive… I eagerly anticipate the day when this brand’s cars can traverse the world and make the name Bruce known to all!”
Sister Turk nodded and said, “Madam, rest assured. With the collaboration between the Evans and Wade families, and the presence of Young Master Wade, Bruce Automotive will undoubtedly achieve global recognition!”
“Yes!” Lily nodded earnestly and whispered, “I hope that when that day comes, I can meet them openly as well.”
***
At the press conference, after Marcus followed the established protocol and invited Charlie’s grandfather, Mr. Wade, to the stage, the elderly man’s eyes, surrounded by deep wrinkles, turned red.
After shaking hands with Marcus, favonovel.com took the microphone and began to speak, his voice filled with emotion.
“Over thirty years ago, when Bruce returned to China from abroad, favonovel.com made a solemn vow to dedicate himself to the development and modernization of our motherland. Unfortunately, favonovel.com and his wife, Mrs. Lily, passed away at a young age, unable to fulfill their lifelong aspirations…”
“Now, with the rise of China’s new energy industry, our two families hope to make significant contributions to the development of the country’s automobile industry through ourjoint efforts…”
Mr. Wade kept his words brief, but they carried immense weight. He put down the microphone and looked back at the automobile brand and logo named after his son, as if time stood still.
Marcus then invited Samuel to the stage.
Samuel stepped forward, microphone in hand, and addressed the audience, “In my life, I have encountered countless talented individuals and elites, but none can compare to Bruce. The establishment of Bruce Automotive through the collaboration between two seasoned entrepreneurs marks the culmination of our business careers…”
“With the name Bruce, both of us are willing to stake our lifelong honor on this cause. Please believe that we will spare no effort in making this brand a success!”
The heartfelt speeches of the two elderly men moved the audience, stirring up even greater excitement for the future of Bruce Automotive.
Following that, Marcus personally escorted the two old men off the stage.
When favonovel.com returned, favonovel.com addressed the audience with unwavering confidence, “Next, I will present an overview of Bruce Automotive to the media and the audience using a set of visually captivating slides…”
“Firstly, our initial investment is a staggering 40 billion US dollars, as I mentioned earlier, making it the largest single investment in the automotive manufacturing industry.”
“Secondly, our goal is to construct a state-of-the-art super factory in Aurous Hill with an annual production capacity of at least 350,000 new energy vehicles within a year. Within two years, we aim to double the annual production capacity to 700,000 vehicles. And with the start of the second phase, we aspire to achieve an annual production capacity of 1.5 million vehicles within five years.”
The five-year plan to reach a production capacity of 1.5 million vehicles sent shockwaves through the audience.
Currently, only a handful of new energy vehicle companies have an annual production capacity surpassing 1.5 million vehicles. Most have accumulated over a decade or more to gain such a competitive advantage.
For a newly established brand to achieve a production capacity of 1.5 million vehicles within five years seemed unimaginable.
Little did they know that this was just the goal for Bruce Automotive’s Aurous Hill super factory, solely focused on the domestic market. Once Bruce Automotive made a breakthrough, Charlie and the Evans Family would swiftly invest in a new super factory in the eastern coastal region, targeting the overseas market.
Their ultimate aim was an annual production capacity of 3 million vehicles.
In truth, upon hearing the plan for 1.5 million vehicles per year, some felt that Marcus’s confidence was excessive. The automotive industry is not akin to fast-moving consumer goods like beer and beverages.
Since most people do not change cars for at least three years, they carefully consider their options before making a purchase. Setting such a large production capacity, if the vehicles failed to meet market demand and sales were sluggish, the daily losses would be astronomical.
They recalled the scale of investment by Hengtai Automobile in the past and the founder‘s ambition to become a leader in new energy vehicles. However, it ended in complete failure. But Charlie harbored no doubt in his heart regarding this goal.
The financial strength behind Bruce Automotive was undisputed. With Mr. Riley, an exceptional talent with profound knowledge of new energy vehicles as the CEO, and most importantly, once the AI model was launched, it would greatly enhance the vehicle‘s software.
Moreover, with the financial resources of the Evans Family and Charlie, they could afford to forgo profits or even sell at a loss after the models were launched. They could comprehensively cover the market at the fastest speed.
Furthermore, Charlie still had contacts overseas, such as Steve Rothschild and others. If the vehicles produced by Bruce Automotive failed to sell, favonovel.com could distribute them one by one. Even if they didn’t make any profit, favonovel.com could ensure that the brand‘s export volume ranked first domestically. He would not let this brand decline.
Continuing his address, Marcus declared, “Furthermore, within the next five years, we plan to launch at least five self-developed new energy vehicle models… In addition, during the second phase, we will invest in a self-developed power battery production line in Aurous Hill and achieve self-sufficiency in all power batteries within five years.”
This statement once again sent waves of excitement through the audience.
Moments ago, Marcus had mentioned the goal of achieving an annual production capacity of 1.5 million vehicles within five years, and now they were aiming for self-sufficiency in all power batteries within the same timeframe.
This meant that the production capacity of the battery production line within five years would also reach 1.5 million power batteries per year. Such scale was truly remarkable.
Marcus pressed on, “Based on the five-year plan I just outlined, we intend to create at least 50,000 job opportunities in Aurous Hill… In addition, I am pleased to announce our additional investment. We will allocate an additional $2 billion to deepen our collaboration with major universities and vocational colleges in Aurous Hill…”
“This includes, but is not limited to, investments, donations, training programs, scholarships, joint laboratories, collaborative research on innovative technologies, and joint education. Within the next five years, we aim to provide at least 50% of job opportunities to students from our partner institutions.”
The education investment alone amounted to $2 billion, leaving the media reporters speechless once again.
This money, unlike the investment in production lines, would primarily be invested in major universities. Such grand vision and investment, not limited to Aurous Hill but extending across the country, were rarely seen.
Marcus concluded, “Bruce Automotive’s presence in Aurous Hill signifies the integration of our development with that of the city. In the future, Bruce Automotive will forge deep connections and collaborations with Aurous Hill in various aspects, striving for mutual success and doing everything in our power to expand and strengthen!”
“We also hope that, in due time, Bruce Automotive will soar beyond China and go global, hand in hand with the city of Aurous Hill!”
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